What did we do?
Your pool of contacts could be tagged via a catergory such as
a regular carpenter. For example you might require a business like “plumber”, but then you have to personally ask from
friends or look someone up, but on bablaboo you could just do a simple search in your shared network to find “plumbers” that
you or your friends can call upon in case of need.
Now this also allowed Switch to magnify on the idea itself & come up with a rating system to make it a more efficient
experience but also let the business compete by being listed on the platform by being verified and listed exclusively as
business professionals on the app. We also made a comprehensive backend system to manage this complex idea.