If You Have Got Good SEO Already, Here Is The Next Step In Your Growth

“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.”?—?Stoney deGeyter 

One of the biggest misconceptions about SEO is that it’s all about tricking Google to get yourself ranked high and once accomplished, it’s simply stepping back and relaxing. Well, no actually. That’s not all.

Consider this: Hell-bent on providing its users the most relevant information, Google only places the best websites at the top. But getting to the top is easy compared to actually staying on top. 

With that in mind, the goal here is to skip that saturation. Ranked high? Reaching your customers? Done already? No. There are always means by which you can keep that top spot and expand your business simultaneously.

As frustrating as the “What are you gonna do now?” question can seem; there are opportunities for you to keep optimizing your website ranking. In this post, we’ve highlighted 5 ways by which you can keep that SEO growth skyrocketing.

 Amplify UI/UX

Without a proper UI/UX, it’s illogical to expect website traffic. User Interface is basically a sequence of pages combined with visual segments such as icons; focusing on a service or a product’s surface appeal, whereas user experience is the overall experience of the user with regard to the product or the service.

Websites need to construct a UI and UX that’s more likely to drive leads home.  Whether it’s the blueprint of a great UX (Colours, fonts, icons etc) or a UI that gives the user everything it wants (From manipulating colours and contrasts to strategically restructuring page layout), your website will be the one affected, making it responsible for shaping a better user experience.

Update that content

“Better content is outweighing more content” - Rand Fishkin

Nothing works as good as fresh content when it comes to blowing up your website traffic. A cliché if there ever was one but nevertheless true: content is king when it comes engaging website users.  

Blogging happens to be a fantastic way to captivate site visitors with crisp, clean and current content. Blogging regularly could mean a significant rise in your SEO rankings because every new post translates to a new web page. It’s simple really, create reliable and relevant content to keep amplifying your SERP rankings.

Steps to optimize your blog content: 

  • Create content for the audience, not the search engine.
  • Choose the right platform
  • Try opting for long tail keywords; specific to a user action (E.g. Making a purchase. Keyword: “Yellow cotton sundresses”) Long-tail keyword optimization means easier SERP rankings, quality traffic, and higher lead conversions.
  • Avoid keyword stuffing at all costs.
  • Get your keyword incorporation right (Title tags, meta tags, URLs etc)
  • Image optimization - Including images within articles (Google can’t see pictures the way we do, but it spots them when there’s alt text action happening) Always include filenames that represent the picture (E.g. “2012-Ford-Mustang-LX-Red.jpg” is always much more useful than say, “C19823.jpg”)
  • Avoid using too many similar topic tags. Overusing the same or similar tags can mean regeneration of the same content, ergo a Google penalty.

Internal link building

Internal links are like the worker bees of the SEO hive; useful, uncomplicated and often unnoticed. In Internet speak, internal links are links that point to another page on the same domain. These are regular, text links we’re talking about.

Why are internal links so useful?

  • Search engine optimization (Directing authority page to page)
  • Usability (Guiding user navigation)
  • Conversion optimization (Come with successful calls-to-action)
  • Validating content relevancy (Help search engines verify your content’s relevance)

There are 3  types of internal links that contribute marginally to results:

  • Links that affect SEO rankings - Essentially links that let one page pass along some of its credibility to another page (the one it’s linking with); increasing the second page’s chances to secure itself a rank (E.g. Your homepage)
  • Links that chaperone visitors to high converting pages - Whether it’s pages that attract quite the traffic (either because they get shared often or already rank high) or pages that spur visitors to act; the tiniest of connecting links can have the biggest impact.
  • Links with a Call-to-action - Internal links are indispensable in making visitors take the necessary action. Whether it’s “Feel free to contact us” or “Drop us a line at..”, internal links help generate some powerful leads.

The best ways to build those Internal links:

  • Create descriptive anchor texts via target keywords or phrases.
  • Go for variation when it comes to linking text, especially if a link connects to multiple pages.
  • Unable to use keywords? Just add them to the bottom of a page or a post as ‘Related links’.
  • Design links keeping your visitors in mind.
  • Keep the links to a minimum (75 to 100 max). The more links you have, the more the chance for your SEO value to get watered down. 
  • Optimized placement; make it easier for the readers (Don’t link if there’s no related content)
  • Link from the new to the old and vice-versa (E.g. An old post that’s still recording traffic; add a link)
  • Find all the broken links and fix them ASAP.

 Take advantage of Social Media

Google’s got competition and they’re bringing their A game. These days everyone and their mom seem to have a social media account. People don’t hit up a search engine but surf through social channels to find what they’re looking for.

Whether it’s Facebook, Google+, Instagram, Twitter or LinkedIn; social media has thundered into the spotlight and how. Beyond the usual social chatter and sharing of content, social media helps drive leads and build brand awareness; opening up doors to SEO maturation.

However, in order to optimize your SERP ranking via social media, you need to ensure all your websites have a social networking icon, making content easily shareable.

Ways to optimize and utilize social media:

  • Article linking - Google values high-quality link building during search rankings. And ain’t no better high-quality links than ones on social media. Social websites command a higher web authority, which is why it’s important to constantly post content on all your social channels to encourage as many shares as possible.
  • Boosting a high-quality follower base - High-quality followers are essentially people that share content without a second’s thought. And any page with such followers tends to rank higher than others. Search engines not only look at the posting regularity but also observe follower interactions to rank your website. Which is why; to optimize your SEO rankings, you need to cultivate those followers and you need to do it ASAP!
  • Making content shareable - The more eyeballs your content grabs, the better it is for your SERP ranking. And only possible if you make that content shareable. Most social channels offer a privacy option that makes your content private and is only for your friends’ eyes. But to gain a better ranking, you need to make it visible to everyone! 

Conversion Rate Optimization

A logical progression for many SEOs would be CRO (Content Rate Optimization) With a search engine as fierce as Google when it comes to providing the best user experience, it’s obvious for CRO and SEO to work together. And the best part, they complement one another. A match made in search engine heaven!

In Internet marketing, conversion optimization, or conversion rate optimization (CRO) is essentially a systemized exercise in increasing website visitor percentage — whether that’s filling out a form, becoming customers and so on. Generally speaking, it’s increasing visitors that take any desired action on a webpage.

Once you have all that extra traffic navigating in, you can increase your conversions and revenue by identifying any scope to improve the page experience. A conversion is a loose label for any visitor that completes a site goal, and this doesn’t always mean just making purchases. These could include quote requests, subscriptions, email sign-ups, account creation, adding to cart and social media sharing (which leads to even more traffic and organic backlinks) All of these act like a multiplier for your SEO traffic.

5 Ways by which CRO aids SEO growth

While not flat out connected to attracting organic website traffic or ranking on a search engine results page (SERP), CRO has definite benefits for SEO. And these include:

  • Improved customer insight - CRO can help you better understand your principal audience and identify what language or messaging best speaks to their needs and interests. CRO is about finding the right customers, not just about getting more customers.
  • Revamped ROI - A higher conversion rate can mean making the most of the resources you already have. By eyeballing ways to amp up your acquisition efforts, you'll get fresh conversions in no time!
  • Greater scalability - While an audience size may not climb as the business grows, CRO allows growth minus the resource and customer shortage. By transforming browsers into buyers, expand your business without losing out on potential customers.
  • Superior user experience - Make your audience feel all cosmopolitan when they visit your website, and they might just stick around. CRO is essentially researching what works and what doesn’t for your site.  By sticking to what works and magnifying it, you'll provide users an experience they won’t soon forget.
  • Strengthening of trust - For users to share personal details like their credit card info or email IDs or addresses or any other confidential data, they need to have a whopping amount of trust in your site! Just like any sales rep, your site needs to be professional, polite and prepared to answer any and every one of your customers' queries.

SEO is like an engine that runs constantly and to keep it well oiled, you need to get even more creative.Tap into tactics that encourage visibility and branding.Don't just think outside of the box,get rid of that box entirely!