“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.”?—?Stoney deGeyter
One of the biggest misconceptions about SEO is that it’s all about tricking Google to get yourself ranked high and once accomplished, it’s simply stepping back and relaxing. Well, no actually. That’s not all.
Consider this: Hell-bent on providing its users the most relevant information, Google only places the best websites at the top. But getting to the top is easy compared to actually staying on top.
With that in mind, the goal here is to skip that saturation. Ranked high? Reaching your customers? Done already? No. There are always means by which you can keep that top spot and expand your business simultaneously.
As frustrating as the “What are you gonna do now?” question can seem; there are opportunities for you to keep optimizing your website ranking. In this post, we’ve highlighted 5 ways by which you can keep that SEO growth skyrocketing.
Without a proper UI/UX, it’s illogical to expect website traffic. User Interface is basically a sequence of pages combined with visual segments such as icons; focusing on a service or a product’s surface appeal, whereas user experience is the overall experience of the user with regard to the product or the service.
Websites need to construct a UI and UX that’s more likely to drive leads home. Whether it’s the blueprint of a great UX (Colours, fonts, icons etc) or a UI that gives the user everything it wants (From manipulating colours and contrasts to strategically restructuring page layout), your website will be the one affected, making it responsible for shaping a better user experience.
Update that content
“Better content is outweighing more content” - Rand Fishkin
Nothing works as good as fresh content when it comes to blowing up your website traffic. A cliché if there ever was one but nevertheless true: content is king when it comes engaging website users.
Blogging happens to be a fantastic way to captivate site visitors with crisp, clean and current content. Blogging regularly could mean a significant rise in your SEO rankings because every new post translates to a new web page. It’s simple really, create reliable and relevant content to keep amplifying your SERP rankings.
Steps to optimize your blog content:
Internal link building
Internal links are like the worker bees of the SEO hive; useful, uncomplicated and often unnoticed. In Internet speak, internal links are links that point to another page on the same domain. These are regular, text links we’re talking about.
Why are internal links so useful?
There are 3 types of internal links that contribute marginally to results:
The best ways to build those Internal links:
Google’s got competition and they’re bringing their A game. These days everyone and their mom seem to have a social media account. People don’t hit up a search engine but surf through social channels to find what they’re looking for.
Whether it’s Facebook, Google+, Instagram, Twitter or LinkedIn; social media has thundered into the spotlight and how. Beyond the usual social chatter and sharing of content, social media helps drive leads and build brand awareness; opening up doors to SEO maturation.
However, in order to optimize your SERP ranking via social media, you need to ensure all your websites have a social networking icon, making content easily shareable.
Ways to optimize and utilize social media:
Conversion Rate Optimization
A logical progression for many SEOs would be CRO (Content Rate Optimization) With a search engine as fierce as Google when it comes to providing the best user experience, it’s obvious for CRO and SEO to work together. And the best part, they complement one another. A match made in search engine heaven!
In Internet marketing, conversion optimization, or conversion rate optimization (CRO) is essentially a systemized exercise in increasing website visitor percentage — whether that’s filling out a form, becoming customers and so on. Generally speaking, it’s increasing visitors that take any desired action on a webpage.
Once you have all that extra traffic navigating in, you can increase your conversions and revenue by identifying any scope to improve the page experience. A conversion is a loose label for any visitor that completes a site goal, and this doesn’t always mean just making purchases. These could include quote requests, subscriptions, email sign-ups, account creation, adding to cart and social media sharing (which leads to even more traffic and organic backlinks) All of these act like a multiplier for your SEO traffic.
5 Ways by which CRO aids SEO growth
While not flat out connected to attracting organic website traffic or ranking on a search engine results page (SERP), CRO has definite benefits for SEO. And these include:
SEO is like an engine that runs constantly and to keep it well oiled, you need to get even more creative.Tap into tactics that encourage visibility and branding.Don't just think outside of the box,get rid of that box entirely!