Each of us knows that time is always of the essence, none more so when it comes to promoting your business across social channels. The most fruitful way of saving big on time is by being smart about your social schedule.
It’s important to create a schedule/calendar for all your social media content. Posting content is not just about getting them shares/likes. It’s about relevancy, reliability, and timeliness. You’ve literally got a gazillion things to post across multiple channels. Safe to say time is one commodity you just can’t afford to not stock up on!
- Develop a strategy that focuses on getting results within a specific time frame.
- Identify what can be automated and what can be assigned.
- Avoid pestering people to sign up/buy/register etc
- Avoid spammy content. Focus on actually connecting with the customer.
- Follow the 80/20 rule (Be 80% social and 20% promotional)
6. Fire up That Imagination
Social media is not just building a business, it’s about building yourself a brand. And preferably one that is based solely off of connectivity. Nothing screams exclusive as loud as social media. Social media allows you a chance to establish a “personal” connection with your customers thereby helping you build your very own personal brand first.
So how do you get yourself heard above all that chatter?
By being different. In order to immortalize yourself in the social media hall of fame, you need to squeeze out every last drop of creative juice. Your social media presence needs to be legit, and it needs to be in style!
Creating content isn’t an exercise in tedium or too many tariffs. With the right set-up, you can launch numerous creative content strategies. When creating content for your social media channels, it's important that you get with it. No point zapping the zing out of everything. Be sure to have content that:
- Works across multiple channels.
- Speaks to varied audiences.
- And is capable of being repurposed.
There are also a few other ways by which you can get your creative game going. These include:
- High-grade visuals accompanying your posts (Pictures, GIFs, short video clips, even memes)
- Content that is helpful.
- Content that has a motivational message and inspires people.
- Captions that set the bar - sunny, punny, funny whatever works (as long as it doesn't involve overdone cliches)
- Incorporating storytelling
- Being real.
7. Mix it up
No two people have the same taste and none more so than the people that spend their lives navigating the social media waters. It is apparent by the way they absorb content. There are those that prefer reading articles and blog posts, some that thrive on video content whether it’s a 20 minute or a 20 sec video clip, a few that live off of imagery (whether it’s Instagram, Snapchat or simply infographics), and others that barely get their toes wet so to speak.
To cater to such a mixed bag of people, it's important that your social media strategy has a healthy dose of mixing and matching. Insert links to articles/blog posts, funny GIFs in between your posts, attach short video clips, create colorful infographics, etc.
8.Organize "Giveaways" and promotions
Organizing giveaways and promotions are a great way to get yourself highlighted. Whether it’s asking people to share, tag, retweet, like or comment in order to win a new iPhone, or having your followers register themselves for a contest that offers some pretty exciting prizes - giveaways and promotions are a pretty nifty way of pushing your brand into the spotlight, as well as boosting brand engagement.
9.Harness the power of the Hashtag
These 4 little-crisscrossed lines can make or break your brand. When you use them right, you can watch your business snowball. Nowadays, with the way social media apps have been optimized, it's quite simple to look up things by just adding a hashtag to your search. E.g. Looking for some cool statement pieces on the 'gram? Just add #jewellery to the search bar and you'll find over a million posts for the same.
However, there are a few things you must avoid. These include:
- Adding too many into one post.
- Using whole sentences instead of a few simple words (that makes it harder to read without the spaces)
- Pandering with tags that go: "follow for follow", "like for like" etc.
10. Practice linking
When advertising your products/services, it's important that you also have the relevant content to go with it. One way of going about this is by including links. By persuading other sites to trust you enough to link up, you help in creating a pathway for visitors to stream through. E.g. Instagram asks you to check out links in the "bios" or the "stories" feature. Anything that happens to be just a tap or a click away tends to grab user attention. However, always remember that it’s quality over quantity when it comes to link building.
11. Offer Discounts
A good deal is always a cause of great excitement. Providing discounts is part and parcel of every business across the world. E.g. The recent “Great Indian Festival” sale organized by global giant Amazon. Now that was one way of ensuring yourself a spot at the top of the charts! You can also offer discount codes or free shipping on "purchase of so and so".
12. Connect with Influencers
Influencers are one group that lives up to its name. They are exactly who they say they are - powerful individuals with a degree of influence that you aspire to, over an audience that you want to reach. With the amount of attention they command, it would be insane not to partner up with them (by offering free products in exchange for publicity) Collaborating with them will only help you market better to any potential buyers.
Whether it's the "Stories" feature on Instagram or Snapchat, or the option of going "Live", or creating video ads - influencer marketing is growing. Major companies like Sprint, Calvin Klein, H&M (with the largest Instagram following of any fashion brand on social media today), GAP, American Express etc have found influencer marketing to be just their cup of tea.
13. Invest in Ads
Social media platforms are a great way to filter any potential followers/customers on the basis of bios, web/app usage, and other data. Social media channels basically run a range of algorithms that help you identify potential clients. And spending on social media ads can be just the right move to make.
Not only does it boost brand visibility, but it also improves engagement rates. You have the option of designing targeted ads with a lot of varying choices both in terms of product and price.
14. Work your Calls-to-actions
Whether it’s asking your followers to sign up for a free consultation, fill out forms, or register - a compelling call-to-action always "calls" potential consumers to "action" by eliciting a response from them. Learning which CTAs to incorporate, and when to use them can help boost your conversion rates.
15. Keep tabs on your competitors
In the world of business, everyone’s got their eyes on the prize. And when you’re running said business across social media, keeping tabs on your competition becomes a no-brainer. Mimicking another brand is pretty much a faux pas. However, checking out what the other side is up to never hurt anyone. It’s always important to keep an eye out on your competition. E.g. What's getting the most shares? Which posts have the most comments? What's been retweeted a lot? Etc
And there you have it. 15 tips that help you consolidate your social media presence.
You must also remember that Social media alone is not capable of pulling in the numbers. It works best only when it’s part of a homogenized marketing strategy.
Before you take yourself too seriously (and bring on a splitting headache), just know that for most individuals the social world is a break from reality. This is the part where you get to have fun. Make the most of all that creative energy and develop content that resonates and connects with the audience.
So what more are you waiting for?
There are literally millions of customers waiting for you online. Go ahead and take that leap!