10 Simple Ways to Promote Your Website


Anyone who is anyone aspires to run a successful business. But to fulfill those aspirations, one needs to start somewhere. And what's a better home base than your website? A website is where your story unfurls; where visitors dropping in will find solutions to the challenges that plague them.

But what happens after you've created your company website. What do you do now?

You promote the heck out of it! For visitors to take something back after every visit, there needs to be some factor that draws them in. And this won't be something that works right from the get-go. It only happens if you promote your website and put it out there in a way that guarantees the success your business warrants. 

But what good is a website if no one is even around to see it?

Promoting your website isn't necessarily an exercise in squandering big bucks. In fact, it probably wouldn't cost you a penny at all!

To prove our point, we've given you this post that looks at some of the ways of promoting your website, and by extension, your business. These ideas don't cost a thing except complete commitment from the very beginning. 

So check out these 10 different ways of pulling in website visitors:

1. SEO:

The big daddy of digital marketing, search engine optimization or SEO is essentially your website’s chance to gain visibility amongst the upper echelons of search engine results. We know it’s got the pace of a tortoise, and we know that no one steps a foot beyond Google’s first page. Then why bother, you ask?

It’s pretty simple really. SEO is hands-down one of the most important steps; if not the most important, to get as much traffic as you can in order to catapult your website to the top of the search rankings. 

Which is why utilizing standard SEO techniques is crucial. It doesn’t necessarily have to be some complicated, colourless process. It’s all about getting those basics right.  

In order to “get found”, here are a few tips to remember:

  • Edit your current content. 
  • Include special keywords/phrases throughout your content. The popular ones mind, you do not want to stuff too many in and get penalized.
  • Increase the inclusion of relevant links - backlinks or inbound links (links received from other webpages)
  • Designate descriptive titles to all your blog posts - titles that actually get typed within a search bar. Avoid getting too smart or sappy about it. 
  • Attach alt text to your images. 
  • Touch up your headings so that your website is even more visible to search engines.
  • If you’re posting video content, particularly on sites like YouTube, create a description and include URLS. 
SEO is effective, open to all, and totally free! All it asks is that you put in a little time and effort, and voilà! you can see results.

2. Email marketing:

Emails rule the roost when it comes to shepherding traffic to your website. And that’s not much of a surprise considering there are roughly about 200 billion emails sent out every day!
The reason why email marketing works so well is because:

  • It’s been around for years, and still manages to go strong. 
  • It engages customers by compelling them to subscribe. E.g. contests, fab content, insider information, etc.
Email marketing is one method that won’t disappoint you in terms of obtaining some much needed publicity. A good email gets you a few hits, but a great email draws in customers, generates leads, drives traffic, and influences conversions! 
Key tips to remember when using email marketing to promote your website:

  • Maintain a time schedule for all your emails. 
  • Avoid clickbaiting via gimmicky, cheesy subject lines.
  • Keep the actual design itself simple. Don’t overdo it with the images, the links et al. 
  • Create content that’s bright, bold and relatable. 
  • Highlight your Calls-To-Actions.
  • Add a smidgen of urgency to the content so that it gets across to the recipients. 
  • Keep at it with the great content so that your readers don’t get dissatisfied and unsubscribe. 
  • Design an email list that keeps in touch with readers/followers in their own personal email space. 
  • Hold giveaways on your website for readers that opt to join your mailing list. 
  • Compel site visitors to return on a regular basis by displaying all the things they missed since their last visit. E.g. A new blog post, a video etc
3. Blogging:

These days pretty much every website runs a standard blog. The presence of a blog:
  • Solidifies your site’s position across the search engine ranks. 
  • Lends authority to your expertise. 
  • Enhances your conversion rates. 
  • Generates a great deal of traffic.
  • Intensifies your market research capabilities.
  • Leads to an expansion of your professional skills and network. 
For those of you worried about the writing part, don’t worry. A blog doesn’t have to be fancy schmancy to attract an audience. You needn’t run an overly formal operation. All your blog needs to be is free and easy, and appeal to anyone from a beginner to an expert. 
 
With that being said, here are a few tips to remember when you begin blogging:  
  • Offer free, original content.
  • Include content that stands out from the competition. 
  • Strive for relevancy.
  • Keep it real.
  • Try keeping it a little less dressy and a little more easy. 
  • When creating content for other leading blogs, include a link to your website at the end of it. 
Blogging is essentially a top-notch way of drawing in new visitors and boosting your website ranking.

4. Guest blogging:

Another great way of getting your website noticed is through guest blogging. It’s almost equivalent to building public relations. Everyone of us knows that you truly can’t sell something unless you’ve got the right content backing it up, and guest posting helps with that.
Guest posting is essentially a way for you to reach out and pitch ideas to other major players in the blogosphere. This way you get to build a relationship not just with your contemporaries but also with their respective audiences. 
Guest blogging is a great way of gaining website attention because:

  • It allows you to build a relationship with the blog owners that host you. 
  • It allows you to tap into the host’s network and gain some high-quality leads.
  • It helps you build your very own network by establishing relationships with your industry peers. 
  • It boosts your SEO when your website link becomes visible across external pages.
  • It exposes you to a  newer audience.  
  • It gives you a chance to work with different formats, thereby benefiting your writing skills.
  • It provides both you and your collaborators with an equal amount of exposure, traffic, and social media shares. 
So, how does one go about it?

In order to incorporate guest blogging into your promotional strategy, you need to remember the following rules:

  • Create content that is both well-researched and well-written.
  • Create original, authentic content that proves to be a hit with Google.
  • Avoid spamming.
  • Avoid inserting your website URL within the post, because it may not be an acceptable practice. 
  • Guest post on websites that have a higher DA than yours.
All in all, guest blogging is a reliable, increasingly popular tactic to promote your website. A tactic that proves mutually beneficial for all parties involved! 

5. Get yourself linked: 

If your website happens to be the new kid on the block, you require a bit more backing than usual in order to gain credibility. And one way you can do this is by getting linked. 

Building links is pretty important when it comes to climbing to the top of the popularity charts. Just picture this - A website that acts like an intersection made up of multiple paths routing traffic across a much wider space, i.e. the Web. So, the more connected the website, the more likely it’s going to pop up into view.  

A few ways by which you can earn links for yourself include:

Getting links from credible websites. The more the sites that link to you, the higher the chance for it to rank higher. 
You could even go prospecting for broken links. Essentially a barter system, where you to survey popular blogs to spot any link irregularities and get a high-quality link in return for your efforts.

Things to remember when getting linked:

  • It’s not just about the quantity but the quality as well.
  • Whatever the link, it needs to be relevant to the information present on your website. 
  • Earn links from sites that have earned a search engine’s respect. 
  • Avoid blackhat link strategies. 
6. Undertake outreach marketing:

Outreach marketing is all about reaching out to and connecting with your peers across the industry. Whether it's bloggers, top influencers, industry leaders or dominant specialists, you need to forge a bond between yourself and the rest of the market in order to elevate your website visibility. 

How best to go about it? Simple. Just remember to do the following:

  • Catalog all the objectives that will help you accomplish whatever goals you've set for yourself. 
  • As part of the identification process, get ready to reach out and carry a follow up with a well-prepared pitch. 
  • Make the most of emails or Social Media, and opt for either based on your targets’ following. 
  • Get on the good side of the “Masters of the market” so to speak. One strategic marketing step and you've got some of the more powerful industry heads watching out for you. It also helps that their own follower base starts supporting you. You could reach out either through an email, message, or even an interview, and watch as they return the favor by sharing your content across their own blogs/websites/social media accounts.
The plan is to build long-lasting relationships while simultaneously cultivating all the exposure you can get for your website. Dedicate yourself to some of the better outreach marketing tactics, and watch as your website starts rising up the ranks. However, do be careful. It's outreach marketing, and not overreach marketing. 

7.Dabble in PR:

Applying public relations strategies to your promotional efforts is a great way of solidifying brand credibility and authority. Which in turn magnifies website visibility by amping up traffic and conversion rates, alongside a heightened brand awareness. You basically have to employ the same methods you would traditionally use to gain press. For example, you could be cited as a source in a news article or other online content. This way, the news outlet provides a link back to your website which is great not only for the resulting traffic or conversions, but also for the recognition it confers. Plus when you’re cited in a piece backed by a trusted press outlet, it's safe to say that the public support finds its way to you as well.

8. Harness the power of Social media

Social media is a great way of interacting with and involving potential customers. It's an excellent platform to build brand awareness, enhance consumer engagement, and boost overall growth.

Whether it’s confining yourself to a single platform (Having a Facebook page that encourages "likes" from patrons) or a combination of several (A Twitter account that provides the latest updates as well as a YouTube channel that keeps your followers invested), keep posting content regularly. The constant your posting schedule, the more chances of leaving an indelible mark on your following.   

When it comes to making use of social media platforms, it's about encouraging people to come back again and again. It's about sharing content compelling enough to get visitors flocking to your blog or interacting with your brand on a regular basis. 

Social media is also an invaluable means for "spreading the word". It provides you a glimpse into what is being said about you. It also presents you with direct recommendations based off of which your brand can evolve. It’s also a great tool for customer service questions and real-time conversation whenever there's a crisis.

9. Post across forums

Who doesn’t like a little shameless self-promotion every now and then? Which is where forums enter the picture. Forums are another way of getting your website out there to a crowd that you won't normally come across ordinary channels. Therefore, they are a means of obtaining visibility for yourself. 

You could either start a brand-new thread on a popular forum like Reddit, or you can join in on an existing conversation and toss in your website whenever appropriate. However, hold back on the spamming. That would be downright disrespectful. 

Who doesn’t like a little shameless self-promotion every now and then? Which is where forums enter the picture. Forums are another way of getting your website out there to a crowd that you won't normally come across ordinary channels. Therefore, they are a means of obtaining visibility for yourself. 

You could either start a brand-new thread on a popular forum like Reddit, or you can join in on an existing conversation and toss in your website whenever appropriate. However, hold back on the spamming. That would be downright disrespectful.
 When seeking out forums to post your content across, keep in mind the following:

  • Try looking for forums specifically belonging to your industry niche.  This allows you a chance to communicate with a particular audience in a more familiar way. 
  • Can't seem to find a forum specific enough? Don't worry! Just start one of your own. This way you transform your website into the forum point for your industry.
  • Once you're a part of any forum, you could either start a new thread or join in on an already ongoing conversation. This helps you filter and find the best (ratings and reviews wise) options. 
  • When posting across forums, concentrate on establishing a connection with the audience. This helps you gain some positive publicity. 
  • You can also participate by simply commenting on other posts instead of posting content yourself.   
  • Comment in a way that helps provide a solution to a member's issues or problems. This tactic serves as a fantastic launchpad for your introduction. Not only does word get out about your magnanimity, but it also stokes a good deal of curiosity concerning your website and business. 
  • Avoid spamming. Most forums employ a no-nonsense policy when it comes to spammy content. Make no mistake, they will ban you if you try to give out your URL without leave. Which is why you must acquaint yourself with a forum's rules beforehand. It takes time and effort but is well worth it.
  • Once authorized, make sure to include your URL within your signature.
10. Don't forget to add in a signature

Another useful way to push your site into the limelight is by using your "email signature". Most email software tends to include a "signature" option. This enables you to generate a bit of text that is tacked onto the end of all your outgoing emails.

Your signature is basically your virtual calling card - something that's visible to the eye no matter what. Make sure you attach a signature at the end of every email making its way out your account. A signature consists of your business logo, your social media account links, your website, plus any additional contact information. Once you've set your default email signature, you won't ever have to type the same thing again and again. 

Usually, a signature is added to simply save time. For instance, you end your mail with something like "Yours Sincerely, ABC". Kill two birds with one stone by adding website promotion to the mix. Set your signature to look something like this: 

Yours Sincerely ABC
Visit My Website @ http://www.nameofyourwebsite.co.in/