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Wearable Technology: Everything You Need to Know

Remember when in a galaxy far, far away Darth Vader got a very robotic looking Mech-arm and Luke Skywalker followed in pop’s footsteps by getting one himself? Or in Back to the Future II, when Marty McFly’s (future) kids wear headsets to make and receive calls and watch TV? (Plus who can forget that kickass pink hoverboard!) Or even take…

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5 Examples of Great Email Marketing Strategy

Guess what? What? People still read their emails. Woah! Yep, that’s right, years after the email was supposedly dead (Cause of death - suffocation beneath a pile of tweets and status updates), the medium has managed to fight back and live another day.Despite being a product of the 1970s, an email continues to be the most effective way of engaging,…

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Why Your Startup Needs An Inbound Marketing Assessment

Why your startup needs an inbound marketing assessmentInbound marketing, as the name suggests is about attracting customers via content and interactions rather than approaching them. Inbound marketing focuses on brand awareness and lures customers in. On the other hand, outbound marketing fights for a customer’s attention once they’re in. Inbound Marketing is a pretty powerful tool as far as marketing goes…

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Why Your B2B Company Needs to be Active on Social Media

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos Few words ring true as much as the above statement. Everyone, and we mean everyone, uses social media. However, there’s been a steady rise in businesses utilizing the…

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What Makes a Facebook Post Go Viral?

Hilarious, reasonably useful, undeniably creative, thought-provoking and sometimes even downright outrageous - there’s literally no adjective left in the dictionary to describe the content found on Facebook.A social media powerhouse and an incredible phenomenon; Facebook is larger than any state, its reach leagues ahead of any mainstream media. Whether it’s entertaining or inspiring or just plain crazy, every post on…

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